A weekly podcast · New episode every Tuesday
An exposé into the behind-the-scenes of building careers, and of building products that improve lives. It is not a product management show — the room holds the counsel who cleared the licence as readily as the engineer who shipped it.
Most product content is a highlight reel, written after the fact by someone at a company nobody here works at. This trades polish for receipts, and proximity for distance.
It is for anyone whose work ends up inside a product — the PM, the engineer, the designer, the counsel, the marketer, the analyst. Careers get built at the seams between crafts, so the episodes happen there too.
Latest · Episode 17 · TUE 21 FEB 2023
Pricing as positioning: cost-plus versus value-based, reviewing prices under inflation, and why a new entrant should pick tiers over freemium.
1h 29m
A Valentine's special on the love and hate of building products: the ones born from an itch, the ones that failed, and the discipline that keeps one alive.
Segun Odufuwa, Chigozie Njoku · 1h 12m · Episode 16
A launch checklist built from three angles — sales, architecture and quality — on what has to be true before a product goes out the door.
Adegoke Talabi, Julian Duru, Chibuzor Obilom · 2h 2m · Episode 15
Three founders on building from scratch: be different, get the data, and validate before you build — every unvalidated line of code costs you later.
Careers get built at the seams between crafts, so the episodes happen there too. Every craft carries the same weight here.
11 August 2026
Every episode gets a permanent page with notes, guests and craft tags — so the back catalogue is browsable by the thing you actually came for.
The written recap and the resources from each episode. One email a week, and the archive is yours either way.
Reaching builders across ten crafts. Partner with the show.