Ground Zero: Building Products from Scratch

Ground Zero: three founders on building products from scratch. Odun Odubanjo (Co-founder & CEO, Insight7), Moyo Sodipo (Co-founder & CPO, Busha) and Tolu Abiodun (Co-founder & CEO, Zilla) on being different, getting as much data as you can, and validating before you build — because every unvalidated line of code makes the product more expensive and slower to ship.

The honest lesson: the biggest mistake building Insight7 was not spending long enough in the prototype phase. Startups and big companies alike are too eager to start writing code.

Co-hosted by Emmanuel Ogunsola (@iyanu_emmanuel) and Goodnews George (@eliontheegreat).

Also on the mic from the room: @Atharva93225058, @DrPoonamBhatti.

Recorded live as an X Space on Tuesday 31 January 2023.