Ground Zero: Let's Talk Product Pricing

Ground Zero: let's talk product pricing. Ejemen Roluga (corporate finance expert and certified strategy professional, leading finance at Aella) and Ahmad Mukoshy (Founder & CEO, GigaLayer) on pricing as positioning: why it isn't a B2B-or-B2C question, cost-plus versus value-based pricing, reviewing prices under inflation, and the goal underneath it all — returning value to shareholders.

For a new entrant with several customer segments: tiered pricing over freemium. Tiers let you survey the market with real prices, and the tiers themselves should be tied to value.

Hosted by Emmanuel Ogunsola (@iyanu_emmanuel), with co-host Tobechukwu Otuokere (@Toby_py).

Recorded live as an X Space on Tuesday 21 February 2023.