Episode 13 · TUE 22 NOV 2022
Building a Career in Product Marketing
What a product marketer actually does, how it differs from product management, and the one thing you can never delegate: talking to the customer.
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1h 23m · 22 November 2022
Show notes
What does a product marketer actually do, and how is it different from product management? Busayo Durojaye (Product/Brand Marketing Manager, Nomba) and Princewill Ejirika (Head of Digital Marketing & Growth, Omnibiz Africa) on building a career in product marketing: positioning, launches, building features around customer insights, and the channels and skills worth learning.
The one thing you cannot delegate is talking to the customer. Listen to the pain point, not the requested solution — they'd have asked for faster horses — and let the data finish the sentence.
Hosted by Goodnews George (@eliontheegreat), with co-host Emmanuel Ogunsola (@iyanu_emmanuel).
Recorded live as an X Space on Tuesday 22 November 2022.