Data-Driven Product Development Process

Data is how you find out what is really happening — and what is really possible. Wole Oyekanmi (Senior Product Data Scientist, Sendwave) and Abisoye Falabi (product leader and course author) walk through a data-driven product development process from the ground up: correlation versus causation, funnel analysis and where your users are dropping off, experiments sized to the team you actually have, and shipping the smallest useful thing — a dashboard, a prototype, an MVP — so people can give you feedback.

The thread running through it: communicate expectations. Tell management where you are, where you're going and what is possible, because a lot of the time they don't know.

Hosted by Tobechukwu Otuokere (@Toby_py), with co-host Emmanuel Ogunsola (@iyanu_emmanuel).

Also on the mic from the room: @iamchilas.

Recorded live as an X Space on Tuesday 23 August 2022.